In Brief Modern digital cockpits are complex systems-of-systems (SoS), necessitating meticulous software integration and comprehensive validation to ensure reliable, safe, and user-friendly in-vehicle experiences. Integration goes beyond simply combining software...
Acsia Technologies Unveils New Brand Identity
Since its inception in 2014, Acsia Technologies has swiftly progressed from a nascent startup at Technopark, starting with a mere 10 employees, to becoming a major player in the industry with a projected workforce of 1,000 employees this year. The company’s remarkable growth trajectory includes forming strategic partnerships with leading German OEMs, thereby cementing its status as a formidable entity in the global automotive sector.
To realign the brand with its core values and identity, Acsia embarked on an extensive branding initiative in late 2022. In collaboration with Hue & Why, a premier Brand Consulting Studio, Acsia engaged in a seven-month introspective undertaking that involved a series of intensive workshops and brainstorming sessions. These discussions, which included participants from various functions and geographical locations within the company, were aimed at extracting and refining the qualities that distinguish Acsia.
Jijimon Chandran, Founder and CEO of Acsia Technologies, shared his thoughts on the rebranding: “This new brand identity marks a pivotal evolution in our journey. It aligns perfectly with our vision to lead the automotive sector through innovation and excellence. As we transition into this exciting new era, our refreshed brand identity will embody our commitment to technology and customer-centric solutions.”
The result of these efforts is a reinvigorated brand identity that reinforces Acsia’s commitment to ‘Simplifying the Complex.’ The new logo, distinguished by four blue dots, reflects the company’s sharp focus on automotive technology, while the adoption of a clean, minimalist aesthetic represents their streamlined approach to innovation. The updated colour palette features a modern, forward-looking shade of Glacial Blue, signifying inspiration, knowledge, and safety.
The revitalization of Acsia’s brand extends to all visual and verbal communications, embodying simplicity, sophistication, and international appeal. Notably, the imagery employs sharp, road-centric photographs that symbolically depict the automotive journeys that Acsia enables.
This branding overhaul will manifest across all corporate touchpoints, including new office signage, business cards, stationery, and digital platforms. Acsia’s enhanced digital presence will be prominently displayed on platforms such as LinkedIn and Instagram, with a call to action for all Acsians to engage with and promote the refreshed brand identity.
As Acsia Technologies embarks on this invigorated phase of its journey, the company renews its commitment to driving technological advancements and achieving new milestones within the automotive sector. The team at Acsia Technologies is grateful for the unwavering dedication of its employees and is eager to continue influencing the automotive industry with its pioneering spirit and renewed identity.
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